TV 4 WYCD
The sound and voice are just a part of the branding. For WYCD, The logo inspired the video. By using the logo's through the entire spot, WYCD's branding is large in in focus, rather than just a "bug" by a music video... Sometimes bigger is better!
Here's a sample of Terry Phillips' TV spots for Detroit's 99 point 5 WYCD, featuring the voice of John Willyard:

